TYPE: SOCIAL CAMPAIGN
ROLE: CONCEPT, ART DIRECTION, DESIGN, MOTION GRAPHICS
The Ace and the X were the first soccer shoes in history actually made for the women's foot on a women's last. The double entendre based visual pun was a way to highlight that fact and also say, "Hey, we want our own." The campaign featured powerful women in the sport stating that they were ready to put the men's game aside and stride forward with originality and grace.