PROJECT HARDEN VOL. 1
TYPE: INSTAGRAM CAMPAIGN
For this work I was a part of 6 other creatives. I'm responsible for all the design, motion and editing, and collaborated with others to develop concepts and style. We had a ton of fun with this work and it paid off with world wide recognition as an Instagram campaign, a general disruptor to the IG platform, and 4 different online advertising awards.
It’s glitchin’ season. We engaged, wowed and disrupted viewers with this campaign to first not show, and then show off the Harden Vol. 1 pro model. With a frantic yet artistic style of splicing images and glitching visuals and sound we accomplished a fitting embodiment of maybe the most stylishly chaotic player in the NBA. The waves this campaign created brought back 4 different web/social awards.
Creative Directors: Pat McCaren, James Robinson
Designers: Jacob Cowdin, Forest Martin
Motion Design: Jacob Cowdin
Copywriter: Nick Bynum
Director: James Carroll
All 9 posts spliced together seamlessly.
There's some fun sound design on this one, so make sure your Volume is ^
We engaged our viewers and boosted activity on posts by making a sort of scavenger hunt out of a 9-up grid view.